Blog
Data quality 101 for Salesforce and Marketo users.
Duplicates Are Cheap. Trust Is Expensive.
There’s a conversation I have more than any other. A customer, usually a Salesforce admin, sometimes a RevOps lead, reaches out and says some version of: “We’ve cleaned things up. We’re in a good place. We’re thinking about cutting the tool.”
Is Data Efficiency the New Bottom Line? Why It’s No Longer a “Nice-to-Have”
Data management has always been a part of business operations. However, the landscape is shifting dramatically. It's no longer sufficient to simply possess data; the focus now is on managing it efficiently.
Why Duplicate Records in Salesforce Are a Good Thing
Most businesses see duplicate records in their Salesforce org as a problem to fix. An annoying side effect of disconnected systems, user errors, or messy data entry.
Filters vs. Rules: What’s the difference?
In data management, maintaining a clean and accurate database is more critical than ever. Accurate data is the fuel for everything from AI output and personalization to business decisions.
How a Leading Home Builder Solved Their Data Chaos
A leading organization in the home building sector was grappling with significant data integrity issues.
Best Practices: Creating Deduplication Filters
Here at Cloudingo, we often get asked about the best set of filters to use in deduping. The answer is always, "it depends." Data is unique and specific to the operational needs of any organization.
The Hidden Costs of Duplicate Data: Why You Can’t Afford to Ignore It
Ever feel like you're wading through quicksand when trying to find a simple customer record? You know when you type in a name and get back a host of near matches, each with slightly different details?
