In 2010, our company, Symphonic Source, was in the midst of working on other projects. We quickly became frustrated Salesforce users who were constantly digging through duplicate records, trying to guess which one was the most accurate. We needed to put a stop to duplicate records entering our org. At the time there was no solution to prevent duplicates, so we developed our own. We created it, tested it, and released it to the public. The result was our first product, DupeCatcher, which is a free tool. Since its inception, DupeCatcher has consistently remained one of the most downloaded apps on the Salesforce AppExchange.
The huge popularity we had with DupeCatcher really got our gears moving. What other roadblocks were hindering the quality of Salesforce data? Having dozens of conversations with DupeCatcher users, we started hearing a common theme: everyone needed to get rid of existing duplicates but there was no way to do that.
In the fall of 2012 we released the first version of Cloudingo. We had no idea the effect it would have on improving Salesforce data quality for thousands of people around the world. Since its release, Cloudingo has morphed from a basic deduplication app to a robust data quality tool, complete with enterprise capabilities.
We still have many tricks up our sleeves, and we’re excited to deliver them to you in future releases.