Blog
Data quality 101 for Salesforce and Marketo users.
How to Choose Salesforce Deduplication Tools in 2026
If you have an established Salesforce org, you already have duplicate records. That's not a criticism—it's just how CRM data works at mid-market scale. The real question isn't whether duplicates exist. It's whether you have a consistent, automated way to find, merge, and prevent them before they erode your reporting, slow down your sales team, and undermine AI-driven workflows.
Why Data Quality Is Critical in Healthcare: Insights from Charles Cox
In this expert interview, Cloudingo’s Director of Sales, Aaron Boone, connects with healthcare data veteran Charles Cox to unpack the mission-critical role of data quality in the healthcare industry. With decades of hands-on experience, Charles shares how poor data impacts patient care, insurance verification, and regulatory compliance—and why a proactive, continuous approach to data management is essential.
Is Data Efficiency the New Bottom Line? Why It’s No Longer a “Nice-to-Have”
Data management has always been a part of business operations. However, the landscape is shifting dramatically. It's no longer sufficient to simply possess data; the focus now is on managing it efficiently.
Why Duplicate Records in Salesforce Are a Good Thing
Most businesses see duplicate records in their Salesforce org as a problem to fix. An annoying side effect of disconnected systems, user errors, or messy data entry.
Filters vs. Rules: What’s the difference?
In data management, maintaining a clean and accurate database is more critical than ever. Accurate data is the fuel for everything from AI output and personalization to business decisions.
How a Leading Home Builder Solved Their Data Chaos
A leading organization in the home building sector was grappling with significant data integrity issues.
Best Practices: Creating Deduplication Filters
Here at Cloudingo, we often get asked about the best set of filters to use in deduping. The answer is always, "it depends." Data is unique and specific to the operational needs of any organization.
