About Olivia Yarrow (Edit profile)

Hi all! I’m the director of Marketing at Cloudingo. I have 9 years of experience in Sales and Marketing with a passion for B2B software. I’ve gone from being a Salesforce Admin’s worst nightmare to a knight in shining armor with Cloudingo. Data quality has never been more important, and we’re here to help.

Unlocking the Power of Clean Data: Why Your Business Needs a Spring Cleaning

In today's digital age, data is king. It fuels everything from targeted marketing campaigns to optimized inventory management. But just like a cluttered garage holds back your ability to find what you need, dirty data can cripple your business decisions.

Mastering Data Quality: Your Guide to a Healthy Salesforce

Data is the lifeblood of your business, and nowhere is this truer than in Salesforce, your CRM hub. Accurate, reliable data fuels insightful reports, targeted campaigns, and informed decisions. But what happens when your data is riddled with inaccuracies, duplicates, and inconsistencies? It's like trying to navigate a map covered in water stains – you'll end up lost in a sea of misinformation.