Blog
Data quality 101 for Salesforce and Marketo users.
How to Merge Duplicate Records in Salesforce (and Undo a Bad Merge)
Clicking merge in Salesforce takes seconds. Knowing which record should survive, which field values to keep, and what happens to the related opportunities, tasks, and notes takes a lot more thought. Get it wrong, and you can lose data, break reports, and route a customer to the wrong rep.
Salesforce Deduplication: How to Find, Prevent, and Merge Duplicate Records in 2026
Duplicate records have always been a Salesforce headache. In 2026, they’ve become an AI headache too.
Is Your Salesforce Org Ready for the Latest Security Update? Cloudingo Intelligence Has You Covered.
Salesforce just dropped a major security change, and if your team wasn't watching closely, it may have already caught you off guard.
Salesforce Data Quality Doesn’t Break Overnight — It Compounds
The Salesforce orgs that age well aren’t built in a single sprint. They’re built in the margins — one steady decision at a time.
Salesforce Spring Cleaning Checklist for Admins: Data Quality First
If your Salesforce org feels slow, cluttered, or hard to trust, it’s time for a Salesforce spring cleaning project focused on data quality and data cleansing. As a Salesforce Admin, you’re the one who deals with duplicate records, bad reports, and broken automations, so a structured cleanup can save you time all year.
Duplicates Are Cheap. Trust Is Expensive.
There’s a conversation I have more than any other. A customer, usually a Salesforce admin, sometimes a RevOps lead, reaches out and says some version of: “We’ve cleaned things up. We’re in a good place. We’re thinking about cutting the tool.”
Salesforce Duplicate Management: Why Bad Data Is Breaking Your Reports, Pipeline, and AI
AI is moving fast in the Salesforce ecosystem. New copilots, automation tools, and predictive features are being rolled out constantly.
