Blog
Data quality 101 for Salesforce and Marketo users.
Salesforce Data Quality Has Two Major Problems: Identity and Reachability
Ask a Salesforce admin what "bad data" means, and you'll usually get the same answer: duplicates. Two contact records for the same person. Three accounts for the same company. It's the problem everyone names first because it's the one you can see, right there in a list view, staring back at you.
Can You Trust AI With Your Salesforce Data?
AI is rapidly becoming a priority for Salesforce leaders – but most conversations start with features, not fundamentals. Before organizations can scale AI, they’re running into a more difficult question: can we actually trust the data that it’s working with?
Salesforce Deduplication: How to Find, Prevent, and Merge Duplicate Records in 2026
Duplicate records have always been a Salesforce headache. In 2026, they’ve become an AI headache too.
Is Your Salesforce Org Ready for the Latest Security Update? Cloudingo Intelligence Has You Covered.
Salesforce just dropped a major security change, and if your team wasn't watching closely, it may have already caught you off guard.
Salesforce Data Quality Doesn’t Break Overnight — It Compounds
The Salesforce orgs that age well aren’t built in a single sprint. They’re built in the margins — one steady decision at a time.
Salesforce Spring Cleaning Checklist for Admins: Data Quality First
If your Salesforce org feels slow, cluttered, or hard to trust, it’s time for a Salesforce spring cleaning project focused on data quality and data cleansing. As a Salesforce Admin, you’re the one who deals with duplicate records, bad reports, and broken automations, so a structured cleanup can save you time all year.
Duplicates Are Cheap. Trust Is Expensive.
There’s a conversation I have more than any other. A customer, usually a Salesforce admin, sometimes a RevOps lead, reaches out and says some version of: “We’ve cleaned things up. We’re in a good place. We’re thinking about cutting the tool.”
