Author: Olivia Yarrow

Author

Olivia Yarrow

Hi all! I’m the Director of Marketing at Cloudingo. I have 9 years of experience in Sales and Marketing with a passion for B2B software. Data quality has never been more important, and we’re here to help with Salesforce and Marketo.
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Blog

We Spent 40 Hours Cleaning Marketo and Still Missed Duplicates

by Olivia Yarrow May 21, 2025 0

Why one marketing ops team finally turned to Cloudingo for help.... Read more.

Video

Why Data Quality Is Critical in Healthcare: Insights from Charles Cox

by Olivia Yarrow, Papaya Support April 28, 2025 0

In this expert interview, Cloudingo’s Director of Sales, Aaron Boone, connects with healthcare data veteran Charles Cox to unpack the mission-critical role of... Read more.

Blog

Is Data Efficiency the New Bottom Line? Why It’s No Longer a “Nice-to-Have”

by Olivia Yarrow April 10, 2025 0

Data management has always been a part of business operations. However, the landscape is shifting dramatically. It's no longer sufficient to simply possess data;... Read more.

Blog

Filters vs. Rules: What’s the difference?

by Olivia Yarrow March 11, 2025 0

In data management, maintaining a clean and accurate database is more critical than ever. Accurate data is the fuel for everything from AI output and personalization... Read more.

Blog

Best Practices: Creating Deduplication Filters

by Olivia Yarrow February 3, 2025 0

Here at Cloudingo, we often get asked about the best set of filters to use in deduping. The answer is always, "it depends." Data is unique and specific to the operational... Read more.

Blog

The Hidden Costs of Duplicate Data: Why You Can’t Afford to Ignore It

by Olivia Yarrow January 29, 2025 0

Ever feel like you're wading through quicksand when trying to find a simple customer record? You know when you type in a name and get back a host of near matches,... Read more.

Blog

Integrating Salesforce + NetSuite with Clean Data

by Olivia Yarrow October 26, 2024 0

Integrating Salesforce and NetSuite is a powerful way to streamline operations, improve data accuracy, and enable better collaboration between sales and finance... Read more.

Blog

Salesforce Data Management: The Key to AI Succes

by Olivia Yarrow October 17, 2024 0

Salesforce Data Management is the process of maintaining accurate, consistent, and accessible data within the Salesforce platform. It ensures that data is well-organized,... Read more.