June 18, 2024

Our Expanded Data Quality Solutions for Marketo

We’re excited to announce a game-changing advancement here at Cloudingo: our powerful data quality tools are now available for Marketo! This expansion marks a significant step forward in helping marketers maintain accurate, clean, and actionable data within their Marketo marketing automation platform.

Why Data Quality Matters

Data quality is the backbone of any successful marketing campaign. Inaccurate or inconsistent data can lead to poor decision-making, wasted resources, and missed opportunities. Cloudingo has been a trusted solution for Salesforce users, and now, we’re bringing the same level of excellence to Marketo.

Seamless Integration with Marketo

Cloudingo seamlessly integrates with Marketo, offering a robust suite of features that go beyond native Marketo functionality.

Here’s how our new features can transform your data management:

Advanced Matching and Merging

• Marketo’s native functionality limits matching to email addresses, which can result in incomplete or inaccurate merges. Cloudingo breaks this limitation by allowing matches based on any data point, including custom fields. This flexibility ensures a more accurate and comprehensive merge process, giving you confidence in the quality of your data.

Custom Object Reparenting

• Managing custom objects in Marketo can be a challenge, especially when merging leads. Cloudingo introduces custom object reparenting, a unique feature that ensures all custom objects are correctly associated with the master record of your choosing during the merge process. This capability, not offered by Marketo itself, prevents data from becoming orphaned and maintains the integrity of your data relationships.

Automated Data Hygiene

• Maintaining high-quality data shouldn’t be a manual, time-consuming process. With Cloudingo, you can schedule automatic data cleansing at intervals that suit your needs – daily, weekly, or otherwise. Our platform also offers real-time merge functionality, ensuring your data remains pristine without the need for constant oversight.

Flexible Data Importation

• Importing lead data from various sources into Marketo can often lead to inconsistencies. Cloudingo simplifies this process, ensuring seamless data integration and fostering a unified customer profile. Say goodbye to fragmented data and hello to a holistic view of your leads.

Important Marketo Functionality Notes

• Undo/Restore Feature: Currently, Marketo does not support an Undo/Restore feature. Once data changes are made, they cannot be reversed.
• Real-Time Merge: While Cloudingo supports real-time merge functionality, it operates on an hourly basis due to limitations within the Marketo API.

Start Your 10-Day Free Trial!

Ready to experience the future of data quality management? With Cloudingo, cleaning and managing your Marketo data has never been easier.