November 6, 2023

Data Quality in Salesforce: The Key to Unleashing AI’s Potential

Salesforce is a powerful CRM platform that can help businesses of all sizes improve their sales, marketing, and customer service operations. But did you know that the quality of your data in Salesforce has a direct impact on the performance of your AI output?

In this blog post, we'll explore the crucial connection between data quality and AI output, and we’ll highlight why a 3rd-party solution like Cloudingo is necessary for improving data accuracy and optimizing AI performance in Salesforce.

The Challenge: Data Duplication

One of the biggest challenges to data quality in Salesforce is data duplication. Duplicate records can lead to inaccurate insights, biased predictions, and even made-up results from your AI models. This can have a devastating impact on your business, leading to wasted time and resources, lost opportunities, and damaged customer relationships.

Why Native Duplicate Management Features Fall Short

While Salesforce offers some native duplicate management features, they fall short in many key areas. For example, they have a limited number of active duplicates per object, and they can be difficult to use for bulk merge operations. Additionally, Salesforce's native duplicate management algorithms are not always effective at identifying and merging duplicate records, especially when it comes to fuzzy matches.

These constraints can be a significant obstacle, particularly for organizations dealing with thousands of potential duplicates. Salesforce’s native duplicate management does a great job at one-off duplicate blocking, as users enter new records. But it falls short when it comes to analyzing a full data set or managing data creation from other sources.

The Cloudingo Advantage

Cloudingo is a third-party duplicate management solution that provides a comprehensive and user-friendly solution for tackling data duplication challenges in Salesforce. Cloudingo's key features include:

  • Intuitive user interface: Cloudingo makes it easy to identify, merge, and delete duplicate records, even in bulk.
  • Powerful matching algorithms: Cloudingo uses advanced matching algorithms to identify duplicate records with high accuracy, even when there are minor differences in the data.
  • Flexible and customizable: Cloudingo allows you to create custom matching rules and exclude specific records from matching, giving you complete control over your data quality strategy.
  • Automated merge runs: Cloudingo can be scheduled to run merge jobs automatically, saving you time and effort.
  • Enhanced features for enterprises: Cloudingo offers additional features for professional and enterprise license types such as real-time merge and connecting systems via API.

How Cloudingo Can Help You Improve Your AI Output

By ensuring high-quality data in Salesforce, Cloudingo can help you improve your AI output in the following ways:

  • More accurate predictions: Cloudingo helps you eliminate inaccurate and biased data from your Salesforce instance, which can lead to more accurate predictions from your AI models.
  • Better insights: Cloudingo helps you gain deeper insights into your customers and business by eliminating duplicate records and ensuring that your data is consistent and up to date.
  • Improved decision-making: With Cloudingo, you can make more informed and data-driven decisions, thanks to the high-quality data in your Salesforce instance.

Data quality is essential for the success of any AI initiative. If you want to unleash the full potential of AI in Salesforce, you need to ensure that your data is accurate, complete, and consistent. Cloudingo is the ultimate solution for helping you achieve this goal.

Sign up for a 10-day free trial now to get started on identifying bad data, cleaning it up, and optimizing your AI output.

What's to gain with high quality data?

Learn more about how your team can become a bigger player with clean, high quality data.

Meet the Author: Olivia Yarrow

Hi all! I’m the director of Marketing at Cloudingo. I have 9 years of experience in Sales and Marketing with a passion for B2B software. I’ve gone from being a Salesforce Admin’s worst nightmare to a knight in shining armor with Cloudingo. Data quality has never been more important, and we’re here to help.