Reid Scoggins Archives

Author: Reid Scoggins

Author

Reid Scoggins

An experienced sales and partnerships professional, Reid specializes in helping organizations unlock the full potential of their Salesforce and Marketo investments by championing clean, streamlined data. With a background in SaaS sales and a passion for delivering ROI through data integrity, Reid empowers teams to turn data into a strategic growth asset.

Connect with Reid on LinkedIn here.

View all posts VP of Strategic Alliances, Cloudingo

Blog

Salesforce Duplicate Management: Why Bad Data Is Breaking Your Reports, Pipeline, and AI

by Reid Scoggins, Papaya Support March 26, 2026 0

AI is moving fast in the Salesforce ecosystem. New copilots, automation tools, and predictive features are being rolled out constantly.... Read more.

Blog

You’re Paying for 40,000 Records. How Many Are You Actually Using?

by Reid Scoggins March 19, 2026 0

Here’s a question most Salesforce teams can’t answer: of every record in your CRM right now, how many can someone actually use?... Read more.

Blog

Why Duplicate Records in Salesforce Are a Good Thing

by Reid Scoggins March 26, 2025 0

Most businesses see duplicate records in their Salesforce org as a problem to fix. An annoying side effect of disconnected systems, user errors, or messy data entry.... Read more.

Blog

How a Leading Home Builder Solved Their Data Chaos

by Reid Scoggins February 25, 2025 0

A leading organization in the home building sector was grappling with significant data integrity issues.... Read more.

Blog

Is Real-Time Merge for You?

by Reid Scoggins January 8, 2025 0

Data cleansing and deduplication often seem like a one-time task—dedupe the data, and youre done. But data is dynamic, changing, and growing daily. Changing data... Read more.