Duplicates are one of the biggest headaches for Salesforce teams but managing them doesn't have to be a manual and time-consuming process. In this session, we'll explore how teams can move beyond basic deduplication methods and adopt more advanced strategies to keep their Salesforce data clean and reliable.
We'll start with the fundamentals of deduplication, then show how smarter, automated approaches and data quality strategies can help your team scale cleanup efforts and maintain accurate customer records over time. We'll also cover how clean, deduplicated data lays the groundwork for successful AI and automation initiatives.
In this session, we'll cover:
- The fundamentals of Salesforce deduplication.
- Common challenges and limitations of native deduplication tools.
- How automation and advanced matching can simplify cleanup.
- Why deduplication plays a critical role in AI readiness and customer data accuracy.
Whether you're just starting your deduplication journey or looking to level up, this session will give you practical tips to simplify cleanup and protect data quality long term.
Watch now!
