Marketo is only as reliable as the data that’s in it

The biggest problem Marketers face is duplicate records that enter Salesforce from Marketo and from multiple sources like manual entries, web-to-lead, list imports, and integrations. Those duplicates eventually make it to Salesforce, triggering assignment rules and workflows. Marketo automatically dedupes on email, but that’s not enough.

The negative implications of duplicate records are plenty and often overlooked. For example, a prospect gets imported with a business email address. The same prospect also enters Marketo from a web form using a personal email address, which eventually makes it to Salesforce. Without deduping, the sales rep has an incomplete picture of the prospects activity, and what’s worse, the prospect could get assigned to two different reps.

The effects of duplicate records trickle down to all aspects of your business.

  • Annoys customers

  • Frustrates sales reps

  • Ruins your company’s reputation

  • Hinders accurate reporting

  • Costs your company lost revenue

What’s included with the Marketo and Cloudingo integration

Using flexible filtering, Cloudingo’s Enterprise integration stops Marketo from creating duplicate records in Salesforce, keeping the two systems aligned.
integrate marketo and salesforce

Clean existing records

Marketo has a lot of duplicates because of its limited deduping capability. Cloudingo solves this problem by cleaning Marketo data as it flows to Salesforce for a more streamlined marketing automation system.

Ongoing dedupe for new records

When a new record is created in Marketo, such as from web forms or imports, the Cloudingo webhook checks the record against those in Salesforce based on user-defined filters and field value matches.

Dedupe more than just email

Create far more complex and comprehensive duplicate scenarios than Marketo’s exact email only option using Cloudingo’s user-friendly drag-and-drop filter creation.

Update and merge records

Instead of creating duplicates, existing records are updated while unique records get inserted into Salesforce. Never lose important information like campaign history, activities, and notes.

Enrich your data

Mailing addresses of records coming from Marketo can be validated and standardized, and account data can be appended to Marketo from Salesforce, further improving your data quality.

Be proactive with automation

Schedule Cloudingo to run in the background to stay ahead of any duplicates so that your systems are always clean and in sync.

Using Marketo without Cloudingo

Without the Cloudingo integration, records that enter Marketo with different email addresses become duplicate records in both Marketo and Salesforce.
prevent duplicates in marketo

Using Marketo with Cloudingo

Cloudingo’s Marketo integration provides you with the ability to compare records coming from or entering Marketo to Salesforce, merge them into a single record, and better manage your data. Prevent duplicates from entering Salesforce from Marketo, and sync the merged records back to Marketo.
Dedupe Leads in Marketo

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