Clean and dedupe existing records
Marketo typically has a lot of duplicate data because of its limited deduping capability. Cloudingo solves this problem by cleaning Marketo data as it flows to Salesforce for a more streamlined marketing automation system.
Dedupe more than just email
Create far more complex and comprehensive duplicate scenarios than Marketo’s exact email only option using Cloudingo’s user-friendly drag-and-drop filter creation.
Enrich your data
Mailing addresses of records coming from Marketo can be validated and standardized, and account data can be appended to Marketo from Salesforce, further improving the quality and reliability of your data.
Ongoing dedupe for new records
When a new record is created in Marketo, such as from web forms or imports, the Cloudingo webhook checks the record against those in Salesforce based on user-defined filters and field value matches.
Update and merge records
Instead of creating duplicates, existing records can be updated while unique records get inserted into Salesforce. Plus you’ll never lose important information like campaign history, activities, and notes.
Be proactive with automation
Schedule Cloudingo to run in the background to stay ahead of any duplicates so that your systems are always clean and in sync.