Cloudingo to the rescue
Cloudingo’s ease of use, cost, and support team were the factors that won Melissa over. “It was so fast and so easy,” she said of her first use with Cloudingo. “I got my trial. We played around with it for about ten days and I said, ‘I need to buy this.’ We bought it and we were rolling!”
First hesitations and fears
In the beginning, virtually all Cloudingo users find themselves hesitant to make the first initial changes. Understandably so. For most organizations, data is a critical asset, the value of which is unknown until it’s lost. Not only is the data steward to blame if something goes wrong, but they’re oftentimes dealing with years of data that has cost thousands or millions of dollars to collect. The repercussions of damaging the org could be detrimental!
Despite having years of data maintenance experience, Melissa still had those first-deduping jitters. “I was nervous. I thought to myself, ‘I’m about to change everything in here!’” Melissa commented that her data was in such bad shape that even if she had messed it up, no one would notice. But she would know.
Fortunately, the Cloudingo team engendered confidence in the application and in working through the process of a data cleanup. Melissa was able to overcome her fears by engaging with Cloudingo customer service reps and utilizing training and support resources. “You guys were always available to us. Any questions we had, you were right there. We had the support we needed right from the get-go.” Melissa said.
“One of the things I recommend to people before deduping is to have a plan first,” Melissa said. “We sat down and said, ‘What is our hierarchy of cleansing?’” The data management team, working with the Cloudingo team on a plan of attack, decided to first focus on cleaning single-objects –accounts, followed by leads, then contacts. From there they moved on to deduping leads against contacts, or multi-objects.
“By having our plan, we came up with our first filters, and it was very easy for us to adjust them and have more confidence each time we used them.”
Ease of use and support
“One of the things we found with Cloudingo was that our learning curve was very short,” Melissa said in comparing Cloudingo to desktop-based dedupe and data management tools that she had used previously. In past experiences with other applications and interfaces, Melissa frequently found herself on the phone with technical support trying to solve a problem which turned out to be unsolvable due to the limitations of the product. “That hasn’t been the case with Cloudingo. Any [filters] we’ve needed to build, we’ve been able to build. It’s not something that takes us a lot of time to figure out,” she stated.