Experts agree that delivering a personalized customer experience is the determining factor in who wins (and retains) customers.

Stop to think about how personalized the world that you interact with on a daily basis has become. Facebook acts as your individualized newspaper with stories and current events from friends. Gmail uses keywords in your email messages to interpret your interests and to show you relevant ads. Amazon uses your search history to remind you of what you considered purchasing, and tells those you know what others like you bought. The personal approach to customer experience is working.

So, how can you deliver a personalized customer experience? The secrets are in this guide.

With the tips from this guide you’ll learn:

• 7 steps to nailing the customer experience
• How to “wow” your customers
• 4 specific ways to improve data quality and customer info