If you use Salesforce as your main data warehouse, there’s a good chance that you run into roadblocks everyday. Duplicate records, inaccurate information, and a foggy view of your pipeline keep you from navigating the express lane to sales and profit.
The most likely cause of your Salesforce headaches is dirty data. You’ve heard the term before, but what exactly is dirty data and how can you eliminate it?
Listen to this round table chat as two of our Salesforce experts, Stephen Harding and Beth Turicchi, discuss common data quality misconceptions and some not-so-common ways to make Salesforce data more reliable, trustworthy, and cleaner.
In this video we dig deep into:
- What is dirty data?
- Strategies to improve data quality
- The biggest misconception when it comes to data cleansing
- How to maintain clean data
- Data cleansing tips to get you started